When a private company decides to go public and list through an Initial Public Offering (IPO), many investors salivate at the prospect of turning water into wine. It’s a risk vs. reward decision that can either be extremely lucrative or a devasting disaster. Their reasons for this are mostly always the same – to raise more capital in order to fuel growth and expansion. When a company decides to IPO, the stock price initially set based on their expected future earnings along with the number of shares they plan to issue – often accompanied by a large investment bank throughout the entire process.